The annual end-of-year mailer is Indigo Ink’s opportunity to thank clients and reflect on the zeitgeist. For the 2018 campaign, Indigo turned inward to celebrate their newly developed in-house production techniques. Over the course of the year, they had been busy experimenting and developing a host of exclusive digital printing techniques—soft touch laminates, foil stamping, spot gloss finishing, and enhanced paper stock textures to name a few.
"Ideas Worth Printing" became a thematic approach to the campaign that celebrated the beauty of their new capabilities and the ideas that are worthy of them.
Collaboratively, we imagined a faux R&D print lab that allowed us to showcase fictional and absurd production elements—auditory swatchbooks, anti-gravity foil, bioluminescent inks, re-applicable UV coating, regenerative paper stocks. These "failed" experiments served as the humorous counterpoint to their new capabilities.
Additionally, we developed "Ideas Worth Printing" notebooks that featured their successful experiments (foil stamping, textured papers, laminate coatings) and encouraged the audience to develop their own ideas that could eventually come to fruition with Indigo Ink.
Our ultimate goal was to inspire creativity in the year ahead, experiment with new ideas, and share our mutual belief that 2018 is a time to be visionary.